Wednesday, February 15, 2023

Lilt Is No More

Lilt - the pineapple and grapefruit flavour carbonated drink that has been on British shelves since the mid-70s - is no more.


It was revealed earlier this week that Coca-Cola - the company which owns Lilt - has rebranded the product by placing it under the Fanta brand as a pineapple and grapefruit edition of the popular fruit sodas.

I'd be a liar if I said Lilt was one of my favourite drinks. With that said - if I found a bottle of it in my fridge (as I have done many times in my life), I would pour myself a glass to quench my thirst.

Coincidentally, I found myself with a two-litre bottle of Lilt in my hands a few months back and noticed that the logo had been changed from the one I've been accustomed to.

Apparently, it was done by the Coca-Cola Company as part of a segue between Lilt and its eventual move to the Fanta family.

The soft transition was mentioned in the press release announcing the switch.

Even though 'Lilt' - as a flavour - will still live on (for now?) through Fanta, it is still a shame to see another brand disappear. 

To close, I thought I'd share some images of how Lilt has transitioned to Fanta Pineapple and Grapefruit.

Kicking things off, I think it's worth pointing out what the logo looked like when I was a child.

Lilt TV Commercial

The above image is from a Lilt advert from the early 1980s. That's OG Lilt right there. Look at the shape of the can as well. They looked like tins of baked beans.

The bottle immediately below is what I remember the logo to resemble from my early adulthood right up to fairly recently.


And here's what the most recent Lilt branding looked like:


You can absolutely see the 'Fanta Font' in that, can't you?

Finally, here's what the new Fanta bottles look like.

Fanta Lilt

When I find these in the shops, I'll report back with my first impressions.

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