I've seen a new, limited edition, chicken burger on advertising and - I must say - I'm keen to try it out.
The Cheesy Melt Burger is currently available from KFC stores here in the UK until March 22nd. The commercials show a cheese sauce being poured over an open burger which contains a hash brown, chicken fillet and lettuce.
It's somewhat reminiscent of Christmas 2020, when the fast food restaurant introduced a burger which required the customer to pour gravy over the contents of the bun.
This time, the liquid ingredient is 'hot cheese sauce'. Which has me slightly worried,
I hope when the promotion states it's a 'hot cheese' they mean by temperature and not by spiciness. I cannot see any chilli pepper warnings on the pages of the KFC website plugging the latest product, so I think I'm safe.
I'm buying one for lunch. If all goes to plan, you'll see my reactions immediately below.
The order is in!
I ordered the Cheesy Melt Box Meal, so I had the fries, can of Tango and a chicken fillet with the burger. The packaging looked really cool. I know it wasn't the intent, but the font, resembling cheese, looked like something you'd see on the poster for a 1970s horror movie.
As I wrote in the preface, the customer is given a pot of the warm cheese to pour on. Here I am doing just that:
As you can see, it makes a mess. I don't think anybody could have done a better -- or worse! - job than I did with that.
It was guaranteed to be a mess from the start.
As expected, it was - yes, you guessed it - a mess.
It turned out to be an enjoyable burger. I suppose most of my thumbs up towards the product is because of the gimmick of having to pour the hot cheese on yourself. By the way, it was 'hot' as in temperature and not spiciness. So, my suspicion was accurate.
One negative I'll add about the burger is this: I cannot see how anybody would want to eat that, and here's that word again, mess eating out. To me, it comes across as something you'd have to eat away from the public gaze. You know, in case you make a mess. Which you will. Because it's a mess.
So, to close - it was a mess.
A fine mess.