Sunday, October 03, 2010

The Crucial Catch

From tonight, the NFL will once again be promoting breast cancer awareness by having the colour pink associated with some of their products.

It's the 'Crucial Catch' campaign which is done in partnership with the American Cancer Society.

It was an interesting idea when it was implemented last year. We got to see football players, coaches and referees wearing the colour pink on their boots, caps, socks, sweatbands and other items of their uniform.

It was a great way to get to the charity across.

One of the ways they furthered this message was by having the charity association included in the season mode of the Madden '11 video game. I'm not sure if they did it last year but it is in this version and it was a great gesture by the NFL and the programmers to ensure the month of pink was included.

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