A SI-tuation With New Media

It looks like the iconic publication, Sports Illustrated, is not long for this world.

I read yesterday that a 'significant amount of staff'  was fired causing many to speculate that SI's almost sixty-year run is coming to a close.

I first read an issue of the weekly magazine sometime in 2005. Then, years after that, I came across a way to purchase issues - so bought a few. Then, I went all-in and secured a digital annual subscription, so I could read it on my iPad.

My sub lapsed a few years ago. 

Maybe I am one part of a very big problem where long-standing titles like Sports Illustrated are unable to keep afloat in the waters of New Media.

I hope SI manages to navigate its way to dry land.