You can tell when I'm A Celebrity Get Me Out Of Here is just around the corner.
As well as the annoying trailers and teasers on ITV, you get stories like the below leaked to the papers.
It's like clockwork.
Every single year there is a story about the producers being worried about something that might affect the programme.
Even in the weeks leading up to the previous two editions, when the show was filmed in a Welsh castle, there were 'fears' sent to the press.
You keep a look out for it next year. And all the years beyond for that matter.