Friday, January 03, 2020

Missed Opportunity For Greggs

I saw a few news articles about Greggs' new offering yesterday.

The bakery firm had a queue at 10PM the other night for the launch of its Vegan Steak Bake. There was even a blue-roped barrier for the occasion.

When I was reading the stories, I couldn't help but think there was a missed opportunity with the naming of the item.

Yes, 'Vegan Steak Bake' tells you what it is. I would have gone down a different road and called it a 'Fake Bake'.

Because, that's what it is... it's a Fake Steak Bake!

By the way, I'm banking on the next Greggs stories I read being about how these bakes are sold out everywhere due to the high demand. Similar stories happened when the company launched the vegan sausage roll.

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