I saw a few news articles about Greggs' new offering yesterday.
The bakery firm had a queue at 10PM the other night for the launch of its Vegan Steak Bake. There was even a blue-roped barrier for the occasion.
When I was reading the stories, I couldn't help but think there was a missed opportunity with the naming of the item.
Yes, 'Vegan Steak Bake' tells you what it is. I would have gone down a different road and called it a 'Fake Bake'.
Because, that's what it is... it's a Fake Steak Bake!
By the way, I'm banking on the next Greggs stories I read being about how these bakes are sold out everywhere due to the high demand. Similar stories happened when the company launched the vegan sausage roll.