The Ric Flair pep talk to the San Francisco 49ers ahead of their wild card playoff game against the Green Bay Packers, and its subsequent controversy has been quite the sub-plot to this weekend's divisional round.
The story goes like this: throughout the majority of Flair's career, he was billed as coming from 'Charlotte, North Carolina'. He was THE MAN in Carolina and was a welcome guest at all of the state's sports teams.
The tale took a unique twist a number of days ago when the managers of the San Francisco 49ers thought it would be a good bonding session to bring Ric Flair during one of the last team meetings before the team took on the Packers.
Flair obliged. After all, WrestleMania XXXI is set to be held at the 49ers' new stadium in 2015. To steal a line, Flair was doing what's best for business.
The 49ers went on to win the game and will now head into Carolina to play the Panthers.
Yes, the Carolina where Flair is regarded by many - and rightfully so - as a living legend.
According to reports, Flair isn't invited to attend the game because some of the Carolina Panthers players, namely Steve Smith, are upset at Flair's decision to boost the moral of the 49er camp last weekend. He has, as Smith put it, burned 'That Golden Gate Bridge'.
What do I make of this story?
It has a sense of irony to it. Whoever wins this weekend can claim to have been motivated by Ric Flair's actions.