Thursday, January 30, 2020

Pausing The Mr Peanut Campaign

In a post published on Monday morning, I wrote about the advertising campaign to kill off Planter Peanuts' iconic character, Mr Peanut.

Well, it seems that the helicopter crash that killed iconic basketball player - Kobe Bryant - has caused the campaign to pause as Planters has released a statement stating as such.

What's operative in the statement, however, is they said the advertising has 'paused'. To me, that means they're going to continue at a later point.

Mr Peanut was due to have a funeral during the commercials of this Sunday's Super Bowl.

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