Wednesday, January 25, 2017

Cadbury Premier League

The Premier League and Cadbury announced yesterday that the latter will sponsor the football division starting with the 2017/18 season.

I initially thought that the partnership was an odd one because there's been a drive to stop obesity in children and thought that chocolate and football is a bad combo. However, I thought about it a little longer and realised it's a better advertiser to children than the previous sponsor - Carling.

The current sponsor - Barclays - announced a couple of years ago that it would not renew its current deal that ends at the close of this season.

Cadbury's contract is for three years.

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