I wasn't surprised to hear that ESPN, the Sport channel part-owned by Disney, has been successful in acquiring the Premier League games that Setanta lost a few days ago.
When there was talk that Setanta Sports was in financial peril and were seeking an assist from ESPN, I thought that that would have been a bad business move on the American company's part.
It was pretty obvious that the Premier League rights would be auctioned off if Setanta failed to pay up their debt. Why should ESPN ante-up for a badly run channel when they could invest in the failure of said channel by buying the contracts in a fire sale?
I'm not sure how I will get to watch these games now. ESPN American sports is the only channel on Virgin Media so I'm hoping that a deal is struck between the company and Virgin to get the channel they will air the live games on.
As for Setanta - it's a shame that they are in this mess.
UFC 100 is taking place in three weeks and it's not looking like I will be able to see it live now that all rescue plans to save the channel have been lost.
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