WWE introduced a new storyline on Monday when it was announced that Donald Trump had purchased Monday Night Raw from Vince McMahon.
And then things went downhill from there.
The angle was done as a way to generate interest in the upcoming edition of Raw which will see the programme air without commercial breaks.
The storyline excuse for the lack of adverts on next week's show was that Trump wanted to prove he didn't need the money so would not make any profit from advertisers.
Those in the know are aware that WWE's current contract with the USA Network states that the company receives no revenue from the adverts aired during their show. Therefore, the Trump thing - on the bottom of the surface - looked stupid.
It was made even more ridiculous when you consider that this episode of Raw will feature a stipulated 'last man standing match' just six days before the next pay-per-view.
That's not all.
The most incredible thing to happen since the Donald Trump announcement was that WWE stock dropped by ten percent.
Ten percent!
There are either investors out there infuriated that the company would give away a main event match for free on the last Raw before a pay-per-view or there are a lot of people out there owning shares in World Wrestling Entertainment who believe what they see on TV.
I'd bet on the latter.
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