Usually, you'd see news channels hyping up inauguration ceremonies with footage of the president-elect.
Not this year.
Well, not on Sky News' promotion of the event.
Sky News has gone for controversy by showing footage of the insurrection that took place a few weeks ago. Sprinkled into the chaotic commercial is the soon to be former president - Donald Trump.
No sign whatsoever of Joe Biden. Only mentioned with the voiceover artist asking whether Biden can fix a broken America.
The tone of Sky News' commercial does not ease this worry at all as far as I'm concerned.
Flames are being fanned.
And - from where I sit - I think the broadcaster will call it a poor outcome if something controversial doesn't occur within the next twenty-four hours.