I see that Disney/Marvel did something intriguing over the past day or so.
They released the movie - Thunderbolts - on May 1st and have now changed its title to The New Avengers.
I applaud the idea to do this even though it has seen part of the fanbase irked at the name change as it spoils the plot of the film.
My nephew went to see Thunderbolts over the weekend. He came home with a box which was a parody of a Wheaties cereal box with the characters and film title on it. I noticed there was an asterisks next to 'Thunderbolts' on the box - and for the poster as well - but didn't really delve into pondering why.
Now we know. I consider it cool marketing.
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