A few weeks ago, a German friend was talking about a chocolate bar called Duplo. I had never heard of one before. The only 'Duplo' thing I was aware of, at that time, is the children's brick toys - a spinoff from Lego.
Days after finding out about the existence of Duplo, I came across the chocolates on the Iceland website when I was doing some online shopping. They appeared in the 'New' product section.
I had to try them.