I am intrigued to see what happens later on today when Apple announces its streaming service.
All I know for today is that the company has sent out its invites ahead of today's announcement with the words 'It's Show Time' written on them.
And it probably is show time, if we're to go by what Apple has done in the past.
This could be big for the television streaming industry.
Not only that.
It could be huge for television production in general because - if the plan is to try and compete with Netflix - it has to go in with a lot of ammo.