Though this be madness, yet there is method in't.
One of the most interesting stories in wrestling came in 1996 when Brian Pillman began acting out of control on and off-screen.
The development of his 'Loose Cannon' persona was so real that almost everyone believed that the wild things he did was not part of a script or storyline.
It made him even more famous.
Every time I read an article or view a news item about Joaquin Phoenix, I am reminded of Pillman.
Phoenix is in the middle of an apparent personal meltdown after retiring from movies. It has got a lot of people talking about him which has led to or began from all the media attention he has garnered.
The consensus seems to be split. Some think that this is a hoax whilst people on the other side believe it is for real.
The art of a good conman is to trick the mark. This makes Joaquin Phoenix half of a good artist.
There is a reason why there's always a camera capturing these moments he finds himself in. His brother-in-law, Casey Affleck, has been doing a good job recording Phoenix's change of career and what happens along the way.
It's all a work in progress and all will become clear in the future. He isn't the first guy to try and fool the world.
Nor will he be the last.
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