There was a biggish launch for cans of stout that have been produced to celebrate fifty years of Cadbury's Creme Eggs.
Packets of two cans were going on sale at 11AM yesterday morning at a price of £10. I thought I'd buy a packet just to see whether it warranted the fuss.
To cut a long story short, I was on the website fifteen minutes before the drink went on sale. I refreshed the page at exactly 11AM and then - a few times after that - before the page changed enabling me to add the item to my trolley.
I went to checkout, but it asked me to click the button to confirm that I was over eighteen years of age.
As soon as I passed that part, and got to the checkout, it read that the item had sold out.
It had gone in less than two minutes.
The website states that more stock will be available soon. I'm not going to bother.
There was a limit of one packet of two cans per person, so - for it to sell out as fast as it did - means that there was not enough available at launch.
At the risk of sounding like a conspiracy theorist, I believe that was intentional. Selling out makes for a good story and builds demand for the product.
I'm not playing that game. I tried to buy, but lost. I won't try again.
I'd rather have a real Creme Egg, anyway.