Every single year. Just like clockwork.
I was browsing the news websites yesterday afternoon and stumbled across a story that ALWAYS makes its way to the press this time of year.
Without getting too far into detail, I'll share with you what captured my attention.
I'm a Celeb camp in danger as burning bushfires threaten launch of new series
Here's my own headline:
YOU WRITE THESE KINDS OF ARTICLES EVERY SINGLE YEAR AND THERE HAS NEVER BEEN A 'THREAT'
I'm being serious. Every single year, there's a story that comes out which points out that there is a threat to the camp. It hasn't always been bush fires. There have been insect/animal infestations on camp or bad weather reported in previous years.
And, despite the 'panic' - if you can call it that - the show has never been postponed or cancelled.
It's PR spin to get people talking about the new series.
That's all it is.