The company revealed its new CEO. Fair enough, bosses of big companies come and go and I don't usually bother two write about them, but you've got to check out this man's name.
Fans of Nintendo's Super Mario games will laugh at the coincidence that the new head's surname is the same as Mario's greatest foe - Bowser.
The real Bowser hasn't shied away from being the namesake of Mario and Luigi's nemesis. He even joked with everyone yesterday when he thanked Nintendo - and its fans - for the welcome.
I'm not going to point out the in-joke, you have to find it yourself!