Wednesday, November 15, 2017

UberEats And Krispy Kreme Perform The Epic Fail

When looking through the news yesterday, I stumbled upon a story which stated that UberEats - a food delivery service - and the doughnut firm, Krispy Kreme, were planning to deliver 36,000 doughnuts to people across London to celebrate the fact that Krispy Kreme orders could now be made through the UberEats app.

I don't know which one of two thoughts hit me first, but they were:

'What a lack of awareness to do this on World Diabetes Day' and 'This should be fun'.

Call it pessimistic, but I had a feeling there would be some sort of controversy with orders not being fulfilled or going missing.

As expected, there was a hiccup. 

The app apparently crashed causing a lot of Londoners to miss out on the free doughnuts. 

But that's not all.

Krispy Kreme and UberEats have also been criticised by Diabetic and Obesity groups for choosing yesterday, of all days, to run their promotion.

It absolutely was short-sighted of the companies, that's for sure.

No comments:

Post a Comment