Tuesday, December 21, 2010

The Disaster That Was NFL RedZone

In yesterday's post, I made mention to how poor the NFL RedZone debut was on Sunday's American football coverage on Sky Sports.

For those that don't know - NFL RedZone is a channel in the United States that is live each Sunday and has up to the minute highlights of key drives as they occur.

The concept is successful in the USA due to the lack of commercial breaks and the jumping around from game to game to ensure every important turn in a game is featured.

The 6pm Sunday night game on Sky was replaced with three hours of RedZone in what the producers called 'an experiment'.

Their test failed.

As I noted earlier, the channel airs in the USA with no commercial breaks. Sky had to litter adverts throughout the entire three hours so we weren't getting the full experience from the programme.

I understand that it isn't feasible for a commercial broadcaster to halt advertising for three hours but what I don't understand is how they thought this would be greeted with welcome arms by the fans.

It was doomed from the start.

What we like is being able to sit down and see a game play out in its entirety. RedZone works in its home country because people have a choice to watch it. If they don't want to see the channel, they can switch to a different one and watch a full game.

In the UK, we don't have that luxury. We have to watch what we are given.

And they decided we should be fed RedZone.

Thankfully, it seems that Sky have backed off in their attempt to air this thing for the final three weeks of the season as they have replaced it with a regular game.

The masses voiced their displeasure and action was taken. That's good enough for me.

No comments:

Post a Comment