I downloaded the Sky Sports app yesterday and have been watching it. I plan on downloading the Sky Movies app once my Now TV subscription expires.
You obviously have to be paying for these channels as part of your Virgin Media package. There is a part on the app when you first open it where you can use it with your VM customer identification.
Below are some screen shots of the app in action.
Virgin Media has informed its customers that Android devices will be enabled soon.
|Sky Sports 3 Live feed|