Friday, October 04, 2013

The Big Knit

I noticed a commercial for Innocent Smoothies' new charity campaign and think it's quite clever.

The drink makers are asking people to knit mini hats so they can be placed on top of Innocent Smoothie bottles in the month of November.

They hope to have one million knitted hats for this campaign, The company will donate 25p from the sale of each bottle bearing a hat to Age UK, a charity that looks after senior citizens.

It's a unique idea and I hope they manage to meet the target they've set.

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