Channel 4 is the terrestrial home to the NFL.
Until Kevin McCloud comes to renovate it.
It was quite disappointing to see that the latter part of yesterday's NFL International Series game moved from Channel 4 to More 4 in order to make room for Kevin McCloud's Man Made Home.
Coverage from Wembley aired live on the station from 5:30pm yesterday evening and ran all the way to 8pm. The rest of the airing was moved to More 4 to accommodate the house styling programme.
Would Channel 4 do this for other sports?
As I was watching the game on Sky, I intended to record the Channel 4 coverage to see how it went. When I noticed they were jumping channels, I decided it wasn't worth the effort.
Like I noted earlier, they wouldn't have done this to other sports. I believe if the channel wanted to go all-in on something, they should go all-in.
Or just have the game on More 4 to begin with.
By moving the game, they're telling the viewers that it runs too long and they have other programming they would prefer to air instead.