How did the BT Sports launch go?
Don't ask me. I am a Virgin Media subscriber.
The Virgin cable television company did not secure a deal with BT so - at the time of writing - the channel will not be available on the Virgin platform.
If there isn't a deal sorted before the Premier League kicks off on August 17th, I'll bet a lot of disappointed customers will jump ship.
Update - Virgin and BT did end up reaching a deal.